May 31, 2024
Etrexio
Global software agency. We built the outbound sales engine that helped them secure direct international clients.
Industry
Software Development · Digital Solutions
Scope of work
Outbound Execution
Duration
5 months
Challange
Etrexio delivered world-class mobile apps but relied heavily on referrals and marketplaces like Clutch for new business.
They faced the "feast or famine" cycle common to agencies. They needed a way to control their pipeline and reach decision-makers at funded startups directly, without waiting for leads to come to them.
Goal
To implement a predictable, founder-led outbound sales system that targets high-value accounts.
The objective was to bypass intermediaries and build direct relationships with international founders who needed MVP development, securing higher margins and long-term retainers.
Solution
We installed our signature "Sales System" and defined a precise Ideal Customer Profile (ICP).
We built the infrastructure, crafted the "Partner" narrative (replacing the "Vendor" mindset), and executed multi-channel campaigns. This generated a consistent flow of qualified meetings with US and UK-based founders.
