The "Inbox Zero" Routine
Jan 6, 2026
Operations
Founder time is expensive. If you spend 2 hours a day reading "not interested" emails, you are losing money. Outbound generates noise; your job is to filter for the signal. We don't read emails linearly; we batch-process them. Here is the operational workflow to clear the deck every morning before your coffee gets cold.
Triage: The Traffic Light System
Do not read every word. Scan for intent and categorize instantly.
Most replies are noise. We categorize them instantly into three buckets:
Red (O-O-O / Unsubscribe): Archive immediately. Do not waste a second reading their vacation details.
Yellow (Objection / "Send Info"): These are potential buyers. They need a specific "Defusal" script.
Green (Interest): They want to talk. Move to booking immediately.
The Rule: Touch each email once. Decide its color, take the action, archive it. Never leave it in "Read" to think about later.
The Snippets Library
Stop typing the same paragraphs. Use "TextBlaze" or "Raycast" to automate your logic.
You will hear the same 5 things: "How much is it?", "Send a PDF," "Talk to X person," "Not interested," or "Yes."
We build a Snippets Library using tools like TextBlaze.
Type /sendinfo → Auto-pastes the perfect 2-sentence value prop and a case study link.
Type /pricing → Auto-pastes the "We range from X to Y..." script.
This turns 5 minutes of writing into 2 seconds of execution, ensuring your messaging stays consistent even when you're tired.
The Booking Hand-off
The goal is the calendar, not a pen pal. Eliminate the “When are you free?” dance.
When you get a "Green" reply, do not ask “What time works for you?” That creates friction.
The Move: “Glad to hear it. To avoid back-and-forth, here is my direct calendar link for the strategy call: [Link]. If none of those times work, let me know.”
If they don't book within 24 hours, use an automated follow-up: “Bubbling this up, link is here if you still want to chat.” Other busy executives respect ruthless efficiency.
